Riyadh — September 2, 2025
In a prominent event that reflects Saudi Arabia’s growing standing as a regional and global center for digital innovation, the AI Industry Conference and Its Impact on Digital Transformation convened in Riyadh, bringing together an elite group of experts and decision-makers. The gathering revealed notable indicators confirming the Kingdom’s accelerating investment in artificial intelligence.

Master Works has announced the launch of “Diraa”, a unified and integrated platform for managing governance, risk, compliance (GRC), and business continuity. The platform was developed in collaboration with the Ministry of Sport and implemented by Jadaya, a subsidiary of Master Works specializing in GRC systems.

Master Works, a leading provider of AI and digital transformation solutions, announced the launch of its Turnaround Management System (TMS) project during its participation in Google Cloud Aviation Day. The project encompasses ten major airports within Cluster 2 and represents a pioneering initiative in airport automation and operations utilizing AI technologies.

Reflecting its commitment to driving digital transformation and fostering innovation in the Kingdom, Master Works sponsored the Google Cloud Gen AI Live & Labs events in Riyadh and Jeddah, highlighting the latest developments in Generative AI technologies and future enterprise innovations.

In support of healthcare innovation, Master Works sponsored the " Healthathon - Digital Health Innovation Hackathon" event, organized by King Saud University Medical City. The event brought together a select group of young minds and healthcare and technology professionals.

This sponsorship falls within Master Works commitment to promoting innovative digital solutions and empowering national talent by supporting initiatives that combine research, development, and artificial intelligence, contributing to the development of a smarter and more efficient healthcare sector.

Master Works, along with its subsidiaries SOOR Cybersecurity and Nabeh Artificial Intelligence, concluded its participation in GISEC GLOBAL 2025, one of the world's leading platforms for cybersecurity and artificial intelligence.

Over three days, the three companies offered a rich interactive experience, showcasing how advanced technologies can effectively contribute to building a smarter and more secure digital future.

In a new achievement to be added to the national record of successes in the field of artificial intelligence, and following Stanford University's announcement of the Kingdom's global progress in the 2025 Artificial Intelligence Index, we are pleased to announce today, from the Spanish capital, Madrid, on the sidelines of the Passenger Terminal EXPO&CONFERENCE, the signing of a strategic memorandum of understanding between Cluster 2 and Master Works.

In a demonstration of its commitment to developing innovative technical solutions, Master Works has announced the signing of a cooperation agreement with the Saudi Red Crescent Authority. This agreement is part of Master Works' strategy to enhance digital transformation and improve the efficiency of operational processes through the use of artificial intelligence technologies.

Master Works had the honor of hosting Prince Dr. Bandar bin Abdullah bin Mishari, Deputy Minister of Interior for Technology Affairs, and His Excellency the Head of the Artificial Intelligence Center at the Ministry of Interior, along with their delegation, during the LEAP 2025 exhibition at the Microsoft pavilion.

In a strategic move towards boosting technical innovation, Master Works signed a MoU with GO Telecom during LEAP 2025, to develop advanced solutions based on AI technologies and algorithms, through Baseer product.

This partnership is a part of the two companies’ commitment to driving digital transformation and developing innovative technologies that improve business efficiency and enhance user experience, which is in line with the rapid communications and technology sector developments.